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Title
Text copied to clipboard!Media Director
Description
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We are looking for a highly experienced and strategic Media Director to lead our media planning and buying efforts across all platforms. The ideal candidate will have a deep understanding of both traditional and digital media channels, a strong analytical mindset, and the ability to manage large-scale campaigns that drive measurable results. As the Media Director, you will be responsible for developing comprehensive media strategies that align with our clients’ business goals, overseeing media budgets, and ensuring the successful execution of campaigns from start to finish.
You will collaborate closely with internal teams including creative, account management, and analytics, as well as external media partners and vendors. Your role will involve staying ahead of media trends, identifying new opportunities for growth, and ensuring that all media initiatives are optimized for performance and ROI. You will also be responsible for mentoring and managing a team of media planners and buyers, fostering a culture of innovation, accountability, and continuous improvement.
This position requires excellent communication and leadership skills, a proven track record of successful media campaigns, and the ability to thrive in a fast-paced, dynamic environment. If you are passionate about media, data-driven marketing, and leading high-performing teams, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement comprehensive media strategies across all channels
- Manage media planning and buying for digital, print, broadcast, and out-of-home
- Oversee media budgets and ensure cost-effective spending
- Collaborate with creative and account teams to align media with campaign goals
- Negotiate with media vendors to secure optimal placements and rates
- Analyze campaign performance and optimize based on data insights
- Lead and mentor a team of media professionals
- Stay current with media trends and emerging technologies
- Present media plans and performance reports to clients and stakeholders
- Ensure compliance with industry standards and best practices
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 8+ years of experience in media planning and buying
- Strong knowledge of digital and traditional media platforms
- Proven leadership and team management skills
- Excellent analytical and problem-solving abilities
- Strong negotiation and vendor management experience
- Proficiency in media planning tools and analytics platforms
- Exceptional communication and presentation skills
- Ability to manage multiple projects and deadlines
- Experience working in an agency environment is a plus
Potential interview questions
Text copied to clipboard!- Can you describe a successful media campaign you led?
- How do you approach media planning for a new client?
- What tools do you use to analyze media performance?
- How do you stay updated on media trends and innovations?
- Describe your experience managing media budgets.
- How do you ensure alignment between media strategy and business goals?
- What’s your approach to negotiating with media vendors?
- How do you handle underperforming campaigns?
- What’s your leadership style when managing a media team?
- Have you worked with both traditional and digital media channels?
